Imagine if Shopify, BrandBoom, and ChatGPT
had a baby.
Your direct-to-consumer store, your wholesale line sheet, and your AI product photography studio — all in one platform. For one low price.
Your direct-to-consumer storefront.
No more fussing with expensive templates, custom Liquid syntax, and wrangling with HTML/CSS. Seel gives you one clean and modern store, automatically synced with your catalog. Focus on building great products — not building a website.
- Public store at
seel.deals/your-brand - Stripe Connect — payments go straight to your bank, not a Seel escrow
- Flat-rate shipping you control, optional international
- Order notifications with a one-click reply-to-the-buyer
- 0% platform fee on Ultra, 1% on Basic and Pro
Wholesale, without the BrandBoom subscription.
The line sheet, reimagined. Generate a magic link per buyer — each one a private URL with its own access token you can revoke any time. Track who's opening it, what they're saving to their selections, and what they're ordering.
- Magic links — one private URL per buyer. They click, they see your line sheet. No login, no PDF, no Excel.
- Revoke any time — a buyer ghosts you? Kill their link, the URL stops working immediately.
- Per-buyer view tracking— see who's actually browsing vs. who's ignoring you.
- Order requests— buyers submit selections inside Seel. Orders land in your dashboard with line items, quantities, and the buyer's contact info ready to fulfill.
ChatGPT, but for your product photos.
Upload a hanger shot or flat-lay, describe what you want, and the Studio generates a studio-quality product image you can use in your store. Built on the same image-gen models that power ChatGPT and Grok — no separate AI subscription to manage.
- Background cleanup, on-model composites, and lifestyle scenes — all in one chat
- Save your favorite model references and re-use them across every new product drop
- One-click "Use as product image" to wire a generation into your catalog
- 35 to 350 image credits per month included with every paid tier — top up with packs when you need more
Stop paying $159 before you sell a thing.
Seel bundles the best of every solution to save you time and money. Every month you don't switch is money on the floor.
What you’d pay for the stack
- Shopify Basic$39/mo
- BrandBoom Standard$80/mo
- ChatGPT Plus$40/mo
Imagine all that extra money going into actual product development.
What you’d pay for Seel Ultra
- Seel Ultra — DTC + wholesale + AI Studio$49/mo
- That’s it. There is no second line.
- No really, that’s it.
Public list pricing as of 2026: Shopify Basic ($39/mo), BrandBoom Standard ($80/mo), ChatGPT Plus ($40/mo). Excludes Shopify's 2.9% + 30¢ transaction fee, BrandBoom buyer add-ons, and ChatGPT add-ons — including any of those widens the gap further.
One subscription. Three platforms.
Free forever for kicking the tires. From $9 a month once you're ready to sell. Cancel anytime.
Starter
Try Seel before you commit.
- 1 product
- 1 wholesale magic link
- Per-buyer view tracking
Basic
For your first season.
- 20 products
- 25 wholesale magic links
- DTC store · 1% fee
- 35 AI image credits / mo
Pro
For growing brands.
- 50 products
- Unlimited wholesale links
- DTC store · 1% fee
- 115 AI image credits / mo
Ultra
Try-onScale, with try-on.
- Unlimited products
- Unlimited wholesale links
- DTC store · 0% fee
- 350 AI image credits / mo
- Virtual try-on (buyers + shoppers)
DTC store and AI Studio are rolling out now (full pricing page). Starter is free forever. Credits = image generations; 1 credit ≈ 1 product photo, 2 credits per virtual try-on.
Let us help you seel the deal.
Your store, your line sheet, your photo studio. Live in minutes. No credit card to start.