DTC, wholesale, and AI Studio.
One plan, one price.
What you'd pay for Shopify + BrandBoom + ChatGPT Plus is $159/mo. We start at $9.
Starter
Try Seel before you commit. One product, one buyer, no card required.
- 1 product
- 1 wholesale magic link
- Per-buyer view tracking
- No DTC store on this plan
- No AI Photo Studio credits
- No order requests
Basic
For your first season — DTC store, wholesale, and AI Studio.
- 20 products
- 25 wholesale magic links
- DTC store — 1% platform fee
- 35 AI image credits / month
- Order requests + per-buyer view tracking
Pro
For growing brands. More credits, more catalog, less fee.
- 50 products
- Unlimited wholesale magic links
- DTC store — 1% platform fee
- 115 AI image credits / month
- Order requests + per-buyer view tracking
- Priority support
Ultra
Try-onFor brands at scale. Unlimited everything. Zero platform fee. Try-on.
- Unlimited products
- Unlimited wholesale magic links
- DTC store — 0% platform fee
- 350 AI image credits / month
- Virtual try-on for buyers and shoppers
- Priority support
The stack you'd otherwise pay
- Shopify Basic$39/mo
- BrandBoom Standard$80/mo
- ChatGPT Plus$40/mo
- Total$159/mo
How AI image credits work
1 credit = 1 image generation. Background cleanup, on-model composites, and lifestyle scenes all cost 1 credit each. Virtual try-on (Ultra) costs 2 credits single-garment, 4 credits multi-garment. Need more? Top up with a $5 / $15 / $30 pack at any time — credits never expire.
Paid plans bill monthly in USD. Cancel any time from your account settings. DTC store and AI Studio are rolling out now — every paid signup gets early access.