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Pricing

DTC, wholesale, and AI Studio.
One plan, one price.

What you'd pay for Shopify + BrandBoom + ChatGPT Plus is $159/mo. We start at $9.

Starter

Free

Try Seel before you commit. One product, one buyer, no card required.

Start free
  • 1 product
  • 1 wholesale magic link
  • Per-buyer view tracking
  • No DTC store on this plan
  • No AI Photo Studio credits
  • No order requests

Basic

$9/month

For your first season — DTC store, wholesale, and AI Studio.

Start with Basic
  • 20 products
  • 25 wholesale magic links
  • DTC store — 1% platform fee
  • 35 AI image credits / month
  • Order requests + per-buyer view tracking
Most popular

Pro

$19/month

For growing brands. More credits, more catalog, less fee.

Start with Pro
  • 50 products
  • Unlimited wholesale magic links
  • DTC store — 1% platform fee
  • 115 AI image credits / month
  • Order requests + per-buyer view tracking
  • Priority support

Ultra

Try-on
$49/month

For brands at scale. Unlimited everything. Zero platform fee. Try-on.

Start with Ultra
  • Unlimited products
  • Unlimited wholesale magic links
  • DTC store — 0% platform fee
  • 350 AI image credits / month
  • Virtual try-on for buyers and shoppers
  • Priority support

The stack you'd otherwise pay

  • Shopify Basic$39/mo
  • BrandBoom Standard$80/mo
  • ChatGPT Plus$40/mo
  • Total$159/mo
Save with Seel Ultra$49/mo · $1320/year saved

How AI image credits work

1 credit = 1 image generation. Background cleanup, on-model composites, and lifestyle scenes all cost 1 credit each. Virtual try-on (Ultra) costs 2 credits single-garment, 4 credits multi-garment. Need more? Top up with a $5 / $15 / $30 pack at any time — credits never expire.

Paid plans bill monthly in USD. Cancel any time from your account settings. DTC store and AI Studio are rolling out now — every paid signup gets early access.